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For small businesses, social CRM all about relationships 1 Sep 2010 at 2:19pm
In 2008, software company Providence, RI-based BatchBlue released its BatchBook social CRM platform, which aims to help small businesses -- half of its clients have 10 employees or less -- cultivate relationships with their customers through social media. Pamela O'Hara, co-founder and president of BatchBlue, recently discussed social CRM with DMNews.

Building a Cloud Businesses Will Actually Want to Use 4 Sep 2010 at 5:12am
We've assembled a panel to examine the business impact of cloud computing, to explore practical implementations of cloud models, and to move beyond the hype and into gaining business paybacks from successful cloud adoption. Coming to you from The Open Group Conference in Boston, the panel tackles such issues as what stands in the way of cloud use, safe and low-risk cloud computing, and working ...

Marketers, Let's Get Personal 3 Sep 2010 at 5:43am
On Aug. 13, IBM and Unica Corporation announced they had entered into a definitive agreement for IBM to acquire Unica, a leading provider of marketing software solutions that focuses on streamlining marketing program development, execution and management to achieve improved marketing effectiveness.

Mobile CRM App Helps Construction Firm Diversify Its Business 2 Sep 2010 at 6:46am
VCC, a nationwide retail construction company, finds that giving project managers smartphone access to customer data is a big boost in attracting new business.

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